NGO beginner's guide e-book

NGO beginner's guide e-book

The Beginners Guide to Building a Future-Ready Mission

Salesforce emphasizes ethical implementation, ensuring AI serves human dignity and empowers both staff and those we support. It's a tightrope walk: embracing efficiency without losing our humanity. The focus must remain on care, with AI as a powerful, carefully wielded tool. Rightly so, the primary concern expressed by nonprofits is entrusting AI with direct access to clients, patients, and beneficiaries. These concerns stem from security risks (unauthorized access to sensitive information), relational risks (AI providing incorrect responses), and ethical considerations. Addressing these challenges has been a core focus of Salesforce, and this document also provides a list of resources that address this in more detail in the appendix.

This report reviews some of the public attitudes, both their expectations and their acceptance of agentic AI, to help whom meet these expectations. It offers the latest insights on modern service delivery and how AI, including agents, can drive transformational results.

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